Online Community Manager & Innovation Communication Coordinator at Boston Children's Hospital
May 2011 - August 2012
Under the direction of the Chief Innovation Officer, my primary responsibilities were to manage, maintain and grow Boston Children's Hospital's internal social networking site (SPARC); support the communities that use SPARC; and manage the communication efforts for the Innovation Acceleration Program.
I managed all aspects of our online internal virtual collaboration/social networking communication platform including training, promoting, managing and maintaining the technology platform. The internal virtual collaboration/social networking communication platform is a technology tool intended to inspire and support innovation, teamwork and collaboration.
The mission of Boston Children's Hospital Innovation Acceleration program is to enhance the innovation culture at our organization by providing resources and support to empower innovators in developing and testing their novel ideas, to collaborate on strategic clinical and business model innovation opportunities, and to initiate innovative cross-disciplinary projects to address unmet clinical needs.
Social Media Strategist at Bernard Hodes Group
March 2010 - June 2011
Recruitment marketing agency's liaison between clients, branch level account service, creative teams and digital solutions team to develop effective communications and marketing strategies that incorporate interactive technology including media plan consultation, website development and multimedia solutions.
Primary responsibility is to provide the strategy behind full service digital solutions to agency clients in Bernard Hodes Group's Northeast Region (New York, New Jersey and New England).
Copywriter at Enspektos, LLC
March 2009 - May 2010
Enspektos (formerly Envision Solutions, LLC) is a healthcare marketing communications consulting firm. Served as liaison between Health and Human Services, AIDS.gov and Envision Solutions. Produced content for knowledge-sharing community including articles, case studies and data summaries. Blogged for one of the world's top 50 English-language health blogs
New Media Associate, AIDS.gov at JSI
April 2009 - March 2010
John Snow Inc (JSI) is a public health consulting firm. Evaluated social media strategy within overall marketing and public relations plan. Conducted extensive literature reviews and audience research with fast turnaround.
New England Public Education Fellow at GLAD
January 2009 - December 2009
Developed public relations collateral materials. Influenced public opinion and policy through grassroots public education.
Researcher at University of Nevada Reno
December 2006 - August 2008
Young Women's Study.
Cross-sectional study of 269 young women involved in the juvenile justice system interviewed on participant's background including: alcohol and drug use, sexual behaviors, emotional well-being, self-esteem, and history of sexually transmitted infections.
Kristen Clements-Nolle, PhD (principal investigator)
Assisted in grant writing/research process
Researched funding sources for mental health prevention programs for college students
President at Associated Students of the University of Nevada
August 2004 - May 2008
Represent and advocate for a diverse population of 12,500 students
Delegate to the Nevada System of Higher Education Board of Regents
Participated in architecture, interior design and construction phases of the $63 million new Student Union
Managed an operating budget of $1 million and $1.3 million scholarship endowment
Developed an improved graphic identity/standards for ASUN programs with professional marketing agency
Coordinated high-risk presidential and gubernatorial debates/forums with campus political organizations
Directly supervised six student leaders serving on the ASUN president's cabinet
Acquired basic knowledge on website managing and prioritizing
Facilitated campus safety forum in response to neighborhood sexual assaults of female students
Negotiated 150-percent increase in ASUN operating budget
Chairwoman of the Nevada Student Alliance, official council of all Nevada student body presidents
Director of Digital Health Practice at Weber Shandwick
July 2012
I am responsible for developing and implementing digital health engagement campaigns and online communities for a variety of healthcare clients, including pharmaceutical companies, hospitals and health systems, and non-profits.
I lead both Merck Serono and EMD Serono digital accounts, driving the latter to launch its first-ever Facebook application, Notes of Hope. I led the account team through strategy, build/development and launch of this new initiative, which has propelled the client into the next state of true digital engagement. For Merck Serono, I managed a global team through the process of building and launching a global internal social network.
I also work with Weber Shandwick account teams to develop and implement digital strategies for Boston Children's Hospital, Brigham and Women's Hospital, Bausch + Lomb and Charles River Labs.
I helped to spearhead Digital Health Rounds, Weber Shandwick's internal weekly newsletter that highlights key developments in digital health for more than 300 staff members across the US. I have also developed and implemented a US-wide digital health training initiative that has educated more than 100 members of Weber Shandwick's healthcare practice about how to sell and implement digital health programming to our clients.
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